About 1987, a Book Warehouse store opened on the Parkway in Pigeon Forge. It became a favorite stop for both locals and tourists to find great buys on books. Fast forward 25 years. Changes in the book business caused the owners to be looking for another “brand” to partner with the Book Warehouse brand. And in early 2012, the store became MoonPie General Store and the Original Book Warehouse. The inside of the store went through some radical changes, as bookshelves and books were pushed to one side, making room for moonpies and MoonPie brand product, and a great gift assortment on the other side. And the intent was to make the moonpie/gift side look as though you were walking down an old time main street with little shops to your left and right, and offer many old time, nostalgic gift items in the store. Mission accomplished, and three years later we are still receiving wonderful compliments almost every day from our customers about the changes we made when we became MoonPie General Store!
So what have we been doing more recently? Good question, and here’s my answer:
- We made some changes to our inventory over the past year to greatly increase the number of new releases and best selling titles that we offer…wanting our customers to find those frequently requested titles on our shelves.
- Speaking of “finding stuff,” we just introduced a new sign package to guide you to the various book categories around the store…and really, it is the first new signage for our books in 25 years.
- We have been getting much more active on facebook, keeping customers informed of happenings like author events and showing pictures of new product and in-store displays.
- And this website you’ve reading this blog on is brand new for us, and we may have a few bugs to work out yet. Deciding to sell selected product online is another new step for us…check out the shopping tab and some of the great product we are offering!
- And we have a new gift card program we are about to roll out.
Perhaps you’ve been in our store before…or you are checking us out for the first time on our website. It is our hope that you will make us a destination when you are come to Pigeon Forge/Dollywood/Great Smoky Mountains…and that we will impress you and spoil you enough that you come see us every time you are here!